About international technology assessment, the $ 7.2 billion Microsoft buy out businesses of Nokia mobile devices is a gamble but needed to compete with larger rivals Apple and Google.
According to the technology website CNET , Microsoft CEO Steve Ballmer described the deal to buy Nokia as "a brave step into the future."Meanwhile, the tech said Microsoft's real message is: "We can do anything that Apple and Google are doing." Buy Nokia, Microsoft truly entered the hardware segment of the mobile market.
About technology assessment with the purchase of Nokia, Microsoft learning strategy that Apple had made perfectly. When launched breakthrough products like the iPhone and iPad, Apple is building an "ecosystem". Accordingly, the company's products from iPhone, iPad, iPod and MacBook computers to connect and share information with each other in a simple and convenient. This strategy has created the "halo effect", which means that customers who have purchased an Apple product, they must purchase other products.
Phone Nokia Lumia 820 running Windows Phone operating system developed by Microsoft.
Many economists forecast in the coming years, mobile device sales will decline due to global market saturation. Therefore, the technology company will have to rely on income from the sale of movies, music, applications ... through the "ecosystem" of their company.
AFP quoted an analyst Ross MacMillan of Jefferies consulting firm said, according to previous agreement, Microsoft receives only $ 10 per handset running Windows Phone that Nokia sold. But with the acquisition of Nokia, Microsoft will increase this profit to 40 USD / pcs in the short term. Microsoft also announced that it would invest this money into marketing activities and innovation in order to increase the market share of Windows Phone is still very modest.
Although this evaluation is a necessary step of Microsoft, but analysts still believe that this gamble is extremely risky. The analyst Trip Chowdry of Global Equities Research firm that "winners" in the smartphone market has been identified. "95% of the market belongs to Google and Apple.There is no third party to compete. If Microsoft bought Nokia from a few years ago, then things will be different. But now the market has been framed. " Some other experts predict Microsoft will "forever be a third party".
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