Joe Belfiore, vice president of Microsoft's Windows Phone share parts of the software giant might do with Nokia in the hand - what was previously impossible.
As the development of hardware and software, Microsoft and Nokia have been like two ships in the night went. Both companies have been highly praised intimate relationship together, but the truth is they still hold many secrets for yourself. Sometimes a secret Nokia or Microsoft can make changes to features of the product just before launch, and Microsoft is forced to rethink fundamental aspects of your operating system.
"In fact, there have been many cases of Nokia phones developed and kept secret for us," Joe Belfiore, Microsoft's vice president, who is responsible for the Windows Phone project, said.
Joe Belfiore, vice president of Microsoft's Windows Phone division.
"We make software changes, or classification software without knowing what they are doing. Later, as we near completion of the new discovered things they do and say, 'If we know in advance we have to do things differently and better ', Belfiore said in an interview with CNET.
Above scenario can happen with any hardware partners of Microsoft, but according to Belfiore, Microsoft owns the mobile division of Nokia, this scenario will not happen more, resulting in products phone promises to get better and be launched sooner.
This promise is at the heart of Microsoft's acquisition of Nokia business for more than $ 7 billion. This acquisition is the end of the relationship that began in 2011 - the moment Nokia announced plans to use the new mobile operating system by Microsoft well as the operating system of your smartphone. Instead of using Android as rivals, Nokia has "vowed" to the Windows Phone only.
We can hardly be affirmed if it is correct or not gamble. Nokia accounted for 80% market share of Windows Phone, the OS but only 4% global market share (according to IDC). When you buy Nokia, Microsoft will not only make more money from every Windows Phone product is sold out, but will also integrate hardware and their software better. Would that be true or not, we still do not know the answer.
Past and Present
The collaboration between Microsoft and Nokia have changed significantly since the beginning. When two giants combine this new development first to Lumia 800 (product "general" Microsoft and Nokia first), the fact that Nokia has to improve a smartphone has been designed complete with the goal is to hit the market as soon as possible - Belfiore said.
"It is a testament to such rapid changes, and then turn a product is very good to be a completely different thing to the original design," Belfiore said. "Nokia had to do it very quickly, and the end product is pretty good, but it is much inferior to existing products."
Lumia 800 .
One of the product "much better" which referred to the Lumia Belfiore 1020 - 41MP imaging smartphone was released in July this year. 1020 With Lumia, Nokia and Microsoft has collaborated very closely: the Belfiore, Microsoft has changed the core software to pave the way for the hardware features of the Lumia in 1020, even if the phone is still in the formative stages. Microsoft even had to develop a software to manage the photos have been taken to serve better the Nokia 41MP camera, which allows users to capture and save 2 pictures (one large sized image and a very large image size) at the same time.
The same combination occurs quite frequently between Nokia and Microsoft. Belfiore said this relationship may help Microsoft capture the market that the company "can not understand" the new Windows Phone launch, including China and other developing countries.
Lumia 1020 with 41MP camera .
"In developing countries, consumers share files via Bluetooth pretty much, but in the U.S. people do not do so," Belfiore said. "We do not have that feature, and we even do not know to what extent it is important."
Similarly, Microsoft also did not understand the importance of price for smartphone hardware. The software giant has even set certain criteria for the components used on smartphones running Windows Phone - and some requirements are too expensive for emerging markets. After negotiations with Nokia, Microsoft has changed the design of his.
Lumia 520, one of the cheap smartphone, the most successful in history
These lessons will also help Windows Phone partners - Belfiore said. "In the given case features like file sharing over Bluetooth or hardware changes required to enable cheap smartphone work better, everyone will benefit immediately."
It would still be a sensitive issue: Microsoft to buy Nokia will make Microsoft's image in the eyes of other hardware manufacturers to change. If the company had been considering Windows Phone, now they will have to think again. However, Belfiore quickly denied this fear:
"Over the years, many partners have come to us while others leave. Panorama will not change because of this."
